Woylaa.com – The era of Gangnam Style song popularized by Psy is over, but not the Gangnam fashion style itself. We all realize the popularity of the song is huge, particularly now when the view in YouTube has surpassed 2 billion. What a number!
Psy ‘oppa’ succeeded in promoting Gangnam as the major tourist attraction in the heart of South Korea that offers great experience. Fashion style is one of the prominent sides in Gangnam, which also often referred as the ‘Beverly Hills’ of South Korea. You can imagine how Beverly Hills looks like; it projects rich people, trendy fashion, fashionable young community, and luxurious lifestyle.
When speaking about fashion style in Gangnam, you cannot ignore the fact that the fashion items there are quite exclusive and pricey compared to other districts in Seoul. Shopping street stores are selling high-end, sophisticated goods; and endless luxurious boutiques make your choices even greater.
We also cannot deny that the majority of people who go shopping in Gangnam are the middle-upper society, but there are also infinite options for less pricey clothes sold in Gangnam district. Women display their unique charm though expensive clothes that project their wealthy lifestyle. As Gangnam also well known for its endless nightlife; people also often wear ‘mini’ attire that is suitable for clubbing.
It is a common knowledge that Korean people are mostly appearance-oriented. It means that they have to put ‘maximum’ effort to support their lifestyle. Appearance has no compromise, and they tend to follow the latest style from the idols, or actors. Just like what they do to fix their physical appearance through plastic surgery, Korean people will do almost everything to state their existence.
You can see that women in Gangnam, in general have typical style; mini shorts, open tops, and boots at night; skinny jeans, ankle boots and fashionable coat at day. In the Gangnam style music video, you probably recognize some typical styles. There are women with feminine look wearing dressy thingy and others show sexy concept with shorts and open tops.
The concepts in music video are actually similar with the reality; where women in Gangnam often conceal certain body parts, particularly top, and get attraction from the surrounding; they’re sexy, classy, feminine, and wealthy.
The free spirit and free lifestyle are clearly embodied in every Gangnam fashion style, because each individual has their own style preference, and in particular, because they are mostly belong to middle-upper class society, they have the will and power to create their own style.
With its trendy environment, Gangnam is also often called as ‘city of swagger’, due to the modern sophisticated style of the people. You will see a lot of women wearing mini skirts, even when the weather is cold. Because the concept of Gangnam fashion style is self-conscious, thus they pay high attention to their appearance. That is probably also due to the fact that Gangnam community in particular, and Korean people in general value the importance of brand and appearance very highly; they look and judge you based on physical outlook.
In Gangnam, you will spot many fashion brand stores such as Mixxo, London Sole, Armani, Corso Cosmo, Mogool, and many more. Don’t miss : The Rising Trend of Snapback in Street-Style Korean Fashion